Wild Juniper Studio
Branding
Mission, Vision and Values
Defining a business's mission, vision, and values is the cornerstone of effective branding, which I accomplish by interviewing the client. From their answers, I craft the foundational elements of their business. I believe that establishing this early on lays the groundwork for a strong and cohesive brand identity that will resonate with ideal customers.
Color Palette
Amy wanted an eclectic color palette, with combinations that would surprise and ignite vibrancy across her brand assets. The result became a visual identity that stood out boldly in the market, reflecting the client's unique perspective.
Primary Logo
With delicate lines, subtle details, and a touch of whimsy, this logo exuded sophistication while retaining an endearing charm that resonated with the Amy’s business.
Since interior designers stamp their drawings, we thought a seal logo variation would add a nice touch. It features an illustration of a juniper tree in the center.
As an added touch of elegance, I created a monogram style mark. The letterforms played together so beautifully, we had to add it into the branding.
Brand Guide
This brand guide serves as a roadmap for maintaining consistency and coherence across all brand assets and communications. By providing clear instructions and examples, it empowers the client to effectively convey their brand identity with confidence and clarity.