Mentally Chill

Branding + Web Design + Creative Direction

Logo Design

In designing this logo, I aimed to create a friendly aesthetic while maintaining a modern appeal. With its soft curves and clean lines, the logo feels approachable while projecting a sense of professionalism.

Color

This modern and vibrant color palette has a playful yet sophisticated flair. By combining bold hues with subtle undertones, the palette exudes energy and personality while retaining a sense of refinement.

Product Photography

The art direction provided for branded photography is to be fun, eye-catching, and bold, utilizing different compositions to keep the imagery interesting.

Catalog

Through bold typography, imagery, and strategic layout choices, this catalog exudes energy and excitement while ensuring that the content remains easily accessible and digestible.