Iris Mack Photography
Branding + Web Design
Business Foundation
Defining a business's mission, vision, and values is the cornerstone of effective branding, which I accomplish by interviewing the client. From their answers, I craft the foundational elements of their business. I believe that establishing this early on lays the groundwork for a strong and cohesive brand identity that will resonate with ideal customers.
Logo Design
This simple but bold logo design leaves ample room for the rest of the branding to showcase creativity and uniqueness - allowing for a funky and expressive brand identity to captivate the audience.
Color Palette
By infusing bright colors alongside black, this combination allows the brand to stand out with a sense of fun and creativity, while still exuding a professional and polished image.
Postcards
This postcard serves as a compelling introduction to the client’s services. Featuring their striking imagery and straight-forward messaging, it leaves a lasting impression, ensuring their name resonates long after the initial encounter.
Business Card
Utilizing the photographer’s portfolio with concise yet details, this card serves as a memorable introduction to their services, ensuring they stand out in any professional setting.
Website
Through a carefully curated blend of vibrant imagery and user-friendly navigation, this website exudes a sense of warmth and approachability. By incorporating playful elements and intuitive design features, I ensured that visitors feel invited to explore the photographer's portfolio and easily connect with their services.
Brand Guide
This brand guide serves as a roadmap for maintaining consistency and coherence across all brand assets and communications. By providing clear instructions and examples, it empowers the client to effectively convey their brand identity with confidence and clarity.